The Tools I Use to Run My Business

As you may know, I don’t think new tools are key to success, hard work is. That said, coming from someone who loves to try out all the new shiny things, I think it makes sense to keep a list of the tools that stuck with me. This is the updated 2026 version.

Website

My website has been through Gatsby, Framer, and Kirby over the years. It’s now built on Astro and hosted on Netlify. Most changes to the site these days happen through Claude Code, and it’s the setup I’ve been happiest with by far.

For privacy-focused, simple analytics, I use Fathom*. It’s one of the products where you can immediately tell it’s built with love. If you want dead-simple analytics that respect your users’ privacy, Fathom is for you.

My newsletter is sent through beehiiv*, after trying out basically every email service that exists (Drip, Kit, Mailchimp, Substack, Buttondown, EmailOctopus, Mailerlite to name a few). I moved there in the summer of 2026 and I’m really happy with it.

I use Stripe to sell my books, and Wise* for international payments.

AI

This section didn’t exist in the 2024 version. Now it’s where most of my working hours go.

Claude is the tool I use most. Writing, thinking through client work, editing articles, and running my website through Claude Code.

I keep ChatGPT around too, mostly as a second opinion.

Wispr Flow* is dictation that actually works. I speak most of my first drafts now.

Granola* takes notes in my meetings. They’re good enough that I’ve stopped taking my own.

Software

I do all my design work in Figma. I really, really like the simplicity of working in Figma.

I keep track of things to do in Things. I don’t have a fancy GTD system set up, rather something far simpler.

Raycast replaced Spotlight for me a long time ago. Launching apps, clipboard history, window management. It’s one of those tools you forget you’re using until you sit down at someone else’s Mac.

Small gems

• Mymind - It’s beautifully designed, and I randomly save anything I come across to Mymind.
• Supercut - Video messages instead of meetings. I record my screen, share a link, and the other person watches it when it suits them.
• Shiori - Saves what I read and watch so I can find it again later.
• Motra* - Where I log my workouts. Love the Apple Watch automatic detection.

Hardware

I’m blessed with having my own office space and the tools I use here are carefully selected. I’m currently using a Macbook Air 15“ and an Apple Studio Display. It’s a great monitor.

One of the first bigger expenses I allowed my newly founded company to take on was this Herman Miller Aeron chair. Never regretted it. I have a HAY Desk.

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