Designing User Experiences that work

When designing an interface it’s important to remember that you’re creating a future experience.

That’s why when I work with businesses my focus is on ensuring their website not only looks great, but functions well. My attention is on the details that give customers what they want and keep them coming back for more.

To me, that’s just common sense. And that’s what I’m about.

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Anton Sten, a UI/UX designer based in Malmo, Sweden.

Regardless of your business size, my work aims to get the most out of your digital offerings, be it a website or an app. My experience and education has allowed me to know how your customers think, and more importantly, how their fingers think. Why they click, sometimes swipe; why they lose interest here, and gain momentum there.

I make small changes that have a big impact, ensuring things not only look great, but work the way they should, too.

I take a strategic and experiential approach to design. I make sure all the elements of your brand work together instead of competing for attention, like middle children. A mix of good looks, sharp wit and intuition. The digital components of your brand, that is. Not me.

I sometimes work with students from Hyper Island where I received my design education and a penchant for simplicity.

Among other things, I appreciate the company of my dog, Meta. She’s a big part of my life, hanging around while I work. Sometimes when she deletes things I take it as a sign.

If you’d like to understand my role and capabilities a little better, click here to get your head around UX Design and here to understand the world of UI Design.


I have hired Anton for several projects ranging from brand strategy, UX/UI makeovers to complete front-end designs. He has always delivered top notch, stellar work. I was deeply impressed by his ability to take an overly complex user interface and make it easy to use in just a few steps.

You can easily tell that his decade of acquired knowledge in design and usability makes him stand out among other UX experts. It’s always reassuring to know he is on your side no matter what design project you have.

Outrageously good. Few people have Anton’s eye for details.

Stefan Helgesson Strategic Director Keystone Academic Solutions
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