Work

The work below spans different kinds of engagements — from exploratory concepts and focused independent contributions to design leadership roles.

In some cases I was embedded long-term, shaping direction and practice; in others I was brought in to tackle a specific problem and help move it forward.

Across it all, my focus stays the same: working close to the product, grounded in real constraints, and aiming for outcomes that hold up over time.

Helping parents get calm, immediate answers when their child is sick — and giving clinicians the tools to care with clarity and confidence.

I joined Summer Health as the founding designer and was later promoted to Head of Design, where I led design across the entire care experience — from the parent-facing Care App to CareOS, the clinical system our pediatricians rely on.

Beyond hands-on design work, I helped shape how the product came together end to end — setting direction across brand, messaging, clinical workflows, our design system, and the broader product ecosystem connecting parents and providers in real time.

Async video messaging platform, 2023

Loom's design system, Lens, had become messy and hard to maintain. Designers were spending more time working around the system than shipping meaningful work.

Over a focused 10-week engagement, I rebuilt the system from the ground up — refreshing the foundations (color, type), restructuring components with proper variables, establishing reusable patterns and templates, and documenting everything clearly for the team.

The result was a system the designers could rely on again: faster to work with, more consistent, and significantly easier to maintain.

Forward Operators

AI consulting helping businesses figure out where AI actually fits, 2023

When ChatGPT first emerged, the underlying technology was clearly powerful — but the experience itself was little more than a blank text box. The challenge was to explore what happens when you actually design around the AI, rather than simply exposing it.

I defined the UX and visual principles for an interface that made the system feel more alive without becoming heavy-handed. The core experience stayed minimal, while motion — developed in collaboration with animator Hanna Edghill — added clarity and personality.

The result was a concept designed to work naturally across both voice and text, focused less on novelty and more on how people might actually experience AI in practice.

Space experimentation platform for businesses, 2021-2022

The challenge was simple to state but hard to solve: make running experiments in space feel as straightforward as running them on Earth.

Designing tools that work reliably in orbit comes with a different set of constraints — limited bandwidth, unusual environments, and interfaces that have to hold up far from Earth, with little room for error.

As Head of User Experience, I was responsible for the overall product design approach — shaping how the system handled those constraints and how complex space operations were translated into tools customers could confidently use on the ground and in orbit.

Details are limited due to NDA.

TITAN in space

Polish convenience store chain (7,000+ locations) expanding to home delivery, 2020-2021

Online grocery shopping should feel as quick and natural as grabbing something off the shelf. That was the challenge.

Over a nine-month engagement with Ueno, I led the product design work — shaping the end-to-end shopping experience, guiding the team through complex trade-offs, and setting a clear bar for quality across the product.

While the project ultimately didn't launch, the work resulted in a complete and well-considered foundation that the team could build on with confidence.

Office furniture and workspace solutions, 2019-2020

Office layouts were already failing before the pandemic. Teams needed spaces that supported focus, collaboration, and hybrid work — but most companies didn't know where to start. That was the challenge.

Working with Herman Miller through SuperFriendly, I shaped the product by bringing design and engineering together around a shared problem. The work involved defining how questions about work patterns translated into real logic, constraints, and outputs — so that insights could turn into concrete, tailored office recommendations.

The tool launched successfully — and shortly after, the pandemic arrived and changed the context for office work overnight.

Point-of-sale system for restaurants and cafes, 2019

Restaurants don't want marketing — they want useful ideas. Toast needed a way to drive traffic and email signups through content that felt genuinely helpful, not promotional.

Working with SuperFriendly, I helped build an online publication from the ground up. The work involved researching what operators actually cared about, shaping the overall experience so readers could quickly find what they needed, and putting simple design foundations in place to keep the work consistent over time.

The result exceeded Toast's goals for both traffic and email signups.

Some of the companies I've partnered with over the past 25+ years.

Most of my projects happen from this office in the Swedish countryside. I've worked remotely with US teams for 10+ years, and while I love getting together for offsites, this is where the best thinking happens.

Anton Sten workspace