The reason why the iPhone X is broadly underrated and questioned by those who haven’t used it is that they’re treating it like just another phone. But the people who buy an iPhone aren’t really buying just another phone, they’re buying the iPhone experience. They’re buying connectivity to all of their friends and family already on iMessage. They’re getting the familiar relationship of trust with Apple that means they’ll have regular software updates and a generous device repair and replacement program should they encounter an issue. Apple’s holistic approach to selling a phone is fundamental to the deep loyalty it enjoys from existing users, and it’s the thing that makes those of us on Android devices look on in envy.

The iPhone X is Apple’s underrated masterpiece

Brilliant piece from Vlad Savov over at The Verge. Because Apple cares to their user’s entire experience rather than “just the device”, they sold more than 77 million iPhones in the last quarter.

My estimate for iPhone units was expecting a lot more iPhone 8 with an average pricing of $710. Actual ASP was $796. A LOT of iPhone X were sold.

— Horace Dediu (@asymco) February 1, 2018