Rams - Teaser (Less and Better) from Film First on Vimeo.

Dieter Rams’ ability to bring form to a product so that it clearly, concisely and immediately communicates its meaning is remarkable… He remains utterly alone in producing a body of work so consistently beautiful, so right, and so accessible.Jony Ive

Undeniably one of the greatest designers of the last century. Thrilled about this upcoming movie by Gary Hustwit, who also directed Helvetica and Objectified.